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Your Purchase Has Impact - We're Supporting WWF UK

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Supporting WWF and the work they do towards wilderness preservation

We're a mission based business and we love to support causes that are close to our hearts through the Makers we choose to work with and the issues we pledge to highlight within our community.

That's why we're donating 10% of all sales of the new Indian Ocean Collection designed by Safomasi to WWF UK to support the fantastic work they do towards wilderness preservation and a future where people and nature thrive.

Our new Indian Ocean Collection from Safomasi takes inspiration from the magical coral reefs off the coast of Mauritius in the bright blue Indian Ocean.

Safomasi Indian Ocean Collection

Although coral reefs occupy less than 0.1% of the ocean floor, they are home to a quarter of all marine life - that’s more species than all the rainforests put together which is pretty incredible. Animals use coral reefs for shelter, food and laying eggs so they really do form an important part of the precious marine ecosystem.

Reefs are vital for people too – they protect coastlines by reducing the impact of storms and waves, which can cause destruction and land erosion. 

We know that the human impact on coral reefs globally is significant, so we've chosen to support WWF UK in their fight to stop the destruction of nature. They have a portfolio of ambitious programmes to establish green corridors for wildlife, restore major river flows, protect forests and oceans and press for global commitments to end the illegal trade in wildlife.

We know we've got a long way to go to become a truly sustainable small business, but we will keep trying our best to improve our products and processes, and have a positive impact on the world around us.

Image Source: Safomasi

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